Social networks – the future of successful advertising
CherryMedia is the first agency in Australia to have built a successful Facebook page for one of Sydney CBD’s major shopping centres. And we might add, the profile was set up for a cost less than the placement of a full page local press ad! Only conceived in August 2009, the shopping centre’s Facebook page remains the one with the most fans and fan page interaction.
Make 'FRIENDS' first
Social media platforms possess their own marketing currency and rules of engagement. In order to use social communities to facilitate brand advocacy marketers need to understand the mechanics of these platforms. Social networks are ‘social’ platforms, not ‘sales’ platforms which is an important distinction to take into consideration when connecting with your target
audience.
Let us manage your social network community
By management of your social network we can show you how to:
- Design & implement campaigns that encourage social interaction on a brand page.
- Grow your database & add brand advocates to your social network.
- Increase traffic to your website (both referred and organic).
- Gather insight into your customers’ opinions about your products, offers & services.
- Trial new products/services through conducting polls on your brand page.
- Set up loyalty reward schemes to reward loyal customers and encourage friend referrals.
To find out more about how we can manage your social profile CLICK HERE.
