What is brand protection and why is it so important?
According to latest statistics (from the Razorfish Digital Brand Experience Report 2010), 73 per cent of Australians have posted a product or brand review on a social medium such as Facebook. Brand protection is the foundation of every social media campaign because what is being said can promote or destroy your brand in hours.
By talking about your company, your products, and your brand representatives, people are publishing their thoughts, unfiltered to a global audience on popular sites such as MySpace, YouTube, Facebook & Twitter. But do you know what is being said? Where it’s being said? Who’s saying it & why it’s being said?
Protect your brand assets
We work with the leading online brand protection company which has developed to assist everyone - from individuals to Fortune 500 companies - to secure their name and brand on social media networks. The platform has been tracking and monitoring hundreds of social media networks populated with user-generated content since April 2009. This same platform has helped to secure over 350,000 profiles and with over 25,000 issues of squatting or misrepresentation of a brand, person or trademarked term.
What if we were able to work together with your marketing team to:
1. Secure your brand on hundreds of social networks.
2. Create each account by hand with photos, bio
and links.
3. Enable your customers to find you on their
network of influence.
4. Create a single point of update (similar to a
blog) to easily manage all networks
simultaneously.
5. Ensure subscription for brand ownership on new
relevant networks.
6. Create a huge boost in search rankings for our
website.
If you would like more information about how to monitor & protect your brand online 24/7 CLICK HERE.
