It’s not the big that eat the small, it’s the fast that eat the slow!
There’s no doubt that social media is the hottest new advertising and marketing trend around. What started out as a way for the ‘cool kids’ at uni to talk to each other has now become an essential part of every company’s marketing strategy.
Consumers expect that most business’s will have a social presence of some kind and with this in mind, we can say with all certainty that our future brand influencers and leaders will be those that develop a strong social following across many different integrated networks.
But the trouble with this sector is how rapidly it moves and changes. This, for any sized business with limited resources and expertise to manage profiles and keep abreast with new social trends, can become a problem.
Simply setting up a social profile on Facebook and Twitter for example, and having a staff member add content and monitor it a few times a week, will not build your business profit in this space.
How to make Social Profitable
We can’t give away too many trade secrets (we’ve worked too hard to earn them!) but the single most valuable piece of knowledge we’d like to pass on is this: ‘your social profile needs to be treated as the most valuable customer service centre which needs monitoring daily so it is able to build relationships with its customers and give them a reason to stay connected with your brand.’
Since social marketing is still in its infancy, the biggest problem for any organisation is employing the understanding, support and resources to manage it.
We have a team of social media experts who can act as your single resource to manage, promote and filter all your social content and make your social profile the most valuable of all your sales and marketing platforms.
Today’s world of marketing and customer relationships is changing and the new paradigm of social marketing will be defined by velocity, not scale. As Jason Jennings puts it in his new bestseller: “It’s not the big that eat the small, it’s the fast that eat the slow!”
