A new dimension for retail advertising
Nowadays, thanks to the worldwide web, retailing is an entirely different ball game. No longer does a retailer have to rely on an established shop front or a corporate head office to ensure product is moving and service is maintained.
The digital era has opened up a whole new dimension for retailers and from a media planning perspective, it’s more exciting than ever! For the first time media planners and buyers can be more accountable to their retailers for ad spend.
From working with retail brands that have been with us before the digital era, we have seen a massive shift in relation to in-store traffic between those retailers that have adopted a clever search strategy and those who have delayed or simply gone without.
For those retailers that we have implemented a search strategy, within a 3-4 month window we have seen how vital a search campaign is to winning both web and foot traffic.
Why invest in search?
According to a new Australian research commissioned by a well respected U.S. online analyst, Outrider, 82% of Australian online users who use search to find a product, say they will go into the store to buy and in addition, 63% of these people changed their mind in terms of the store they would visit as a result of search. Another Australian research company, Global Reviews, found that retailers can win over 3 out of 5 people online who already have existing brand preference if their store is well-placed in search engine results pages.
Let us get your door counter ticking
Through our partnership with one of Australia’s leading search company’s, we can develop a search strategy that will increase your traffic both in-store and online, broaden your customer base and exploit the largest opportunity of the web.
For more information on implementing a search strategy CLICK HERE.
