Shop front does not sell alone

Direct Response Advertising, often referred to as ‘DR’, is the lifeblood for retailers whose businesses cannot rely solely on their shop front to make the sale.

We work with many household brands that use DR campaigns to reach the market before their competitors. Here are some examples of the types of DR media campaigns we use to deliver your ROI:

• Email Marketing – working with specialised online publisher will acquire, send out and/or custom build your database.
• Television Advertorials – opportunities exist on Channel Nine (KAK at 9am), Channel Ten (The Morning Show), Foxtel (The Shopping Network). 

 

• Television Campaigns – longer format commercials (15, 30, 60 and 90 second ads) placed in off peak (women’s daytime and late night) on both FTA and pay networks.
• Online Performance Campaigns – cost per click (CPC) and cost per acquisition campaigns (CPA) through a host of larger corporate and smaller independent online publishers who guarantee consumer participation.
• Printed Material – brochures and catalogues for insertion into printed publications.