Search engine marketing (SEM) & search engine optimisation (SEO)
By now most businesses would be aware that a smart SEM and SEO strategy can make or break a business, especially in retail where we’re seeing some virtually unheard of online retailers taking the sale away from those established brand names just because they’ve invested in search.
Targeted visitors to a website can provide publicity, revenue and exposure like no other thus your business’s investment in search can have an exceptional rate of return.
The trick is employing an search partner that can implement an SEO strategy that delivers results quickly (usually within 8-10 weeks) with minimal spend over a period.
Adwords = Admore budget
Very few businesses have an unlimited budget for pay per click (PPC) campaigns. Investing in PPC campaigns mean that you need to invest more money with the search engines ie Google to maintain that traffic otherwise your site becomes visible. It’s a model designed to ensure search engine customers become increasingly dependent on their marketing services. Success in this space can be both elusive and expensive, especially if you do not know how to set up, target, optimise and convert properly. Google and their counterparts have made the process of engaging AdWords (Google), Yahoo, Search Marketing and Microsoft AdCentre so that literally anyone can gain qualification and expert status within a few days. This has opened the floodgates to anyone with a few days spare to
become an expert – seeing the danger?!
Our search solution
Instead of giving thousands of dollars a month to the likes of Google we can optimise your website in a way that doesn’t limit traffic due to your limited PPC budget but rather give you unlimited traffic for HALF the budget.
Using the experience of efforts in PPC we are able to:
- Reduce your budget while increasing level of traffic, conversion rates and ROI.
- Reduce research by using existing PPC campaigns to scout the most effective keywords that generate the most traffic.
- Traffic is removed from a model that limits clicks so you can receive unlimited traffic for any particular keyword or phrase.
To learn more about Search, CLICK HERE.
