Performance Planning

When you plan and place ad campaigns in the digital space every day you become very good at it.  Our main area of expertise lies in strategic placement of online performance campaigns through which our clients are guaranteed a particular result and return on investment.

We know how to reach your online advertising objectives

For example, if you are a corporate organisation interested in promoting a new productor service to a niche demographic, we may suggest a campaign that will build a highly targeted database which could also extend to setting up a social network through your web portal.  If you are a retailer looking to sell product online we could suggest reaching the masses through a cost per click

(CPC) or cost per acquisition (CPA) display banner campaign that will guarantee traffic to your website and track your customers until they make a purchase.  If you are in the hospitality or entertainment industry we may suggest running an email marketing campaign through a niche permission marketing publisher in addition to a behavioural mobile campaign to reach those younger potentials who prefer to receive a special offer such as a redeemable coupon to encourage purchase.

Maximise your online ad dollars - place to recoup

As you can see, the potential in online advertising is virtually limitless. However, the danger here is that if you’re not accustomed to placing online ads then the choice of publisher, type of inventory and ad unit, if not selected properly can be very costly.  We can save you this

heartache by applying experience from our tried and tested placement and from being up to date on what the various publishers offer i.e. what discounted rates can be negotiated and what results to expect from specific ad placement.

Challenge us with your online advertising objectives and see how well we perform by supplying you with a detailed post analysis at the end of each campaign.

Buying performance campaigns online

There are so many different online publishers that offer their own unique set of inventory that can be segmented to reach virtually any demographic. However online, like any form of advertising, must be chosen with due diligence because if the environment is not ripe for the picking then the advertiser’s fruits of labour are

lost.

We are continuously being updated on new online advertising formats and serving technologies from both large and small domestic and international publishers. This type of knowledge is what keeps us competitive and you thriving in the online space that will only leave your competitors guessing. 

Online publishers can make or break a campaign

We work with all the large news based online publishers such as News Digital, Fairfax Digital, Nine Msn and Yahoo 7 which each serve up massive amounts of inventory (ad impressions) along with the largest subscriber databases and unique browsers per month.  These publishers are fantastic if you’re interested in attracting large amounts of traffic to your website or if you have a budget for buying large share of voice (SOV) on home pages, however they can fall short when it comes to audience segmentation.

Challenge us with your online advertising objectives and see how well we perform by supplying you with a detailed post analysis at the end of each campaign.

We also enjoy working with the smaller niche publishers and from tried and tested usage we have found that they often ‘hit the mark’ better for our clients who have very specific targeting objectives.  These small-medium publishers offer much sharper segmentation, some with similar audience reach and re-targeting capabilities, which means you’ll not only hit your targets better but reduce your overall click through rate = less cost per sale/acquisition.