Online solutions - ripe for the picking
It seems, purely by default, that we have evolved into a strategic online planning agency for businesses’ that may have never swayed from traditional mediums to online advertising and deriving fast results with a high return on investment.
As little as 2 years ago (mid 2009) we introduced a well known Hotel brand to digital marketing. Now, some 6 seasonal campaigns later, online advertising now represents more than 85% of their marketing budget and by far the largest share of profit made from advertising campaign investment. Ironically, this brand had been reluctant to allocate any budget online as it was worried about cheapening and weakening its corporate brand image.
Client reports “online advertising campaign derives unprecedented results in comparison to any other medium”
After running some online display banner test campaigns, we were allocated a small budget (under $30K) which we used to run a highly targeted electronic direct mail campaign using a leading email database supplier and a run of network display banner performance campaign with 2 large news publishers.
This campaign was all it took to significantly increase their online registrations, populate their newsletter database and facilitate online room bookings which conversions were unprecedented from any other previous traditional campaign.
Online advertising merges with social networking applications platform
We were the first agency to path the way for a large telecommunications company to make profit from advertising in the social media application space.
From keeping a close eye on US social trends in online advertising, we were able to take ownership in the Telco sector, establish an amazing introductory rate and penetrate the brand into new territories that would not have been possible to reach and influence through traditional media channels with a restricted budget.
Still now, some 3 years on, we still hold our client’s rate, premium positioning and continue to make them profit in this space with a fraction of the budget our competitors are paying.
