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Achieve optimal results Email marketing, sometimes referred to as eDM (email direct marketing) is still Australia’s top performing online marketing channel and not without good reason. It's immediate and easily quantifiable results make this medium the most effective for both establishing and growing databases. Find out more on growing databases, CLICK HERE. To achieve optimal results from your email marketing programs requires experience, planning and advanced technology. We work with an online email marketing system that allows you to bring all of your advertising campaigns together in one place.
Capturing customer information from every touch point Imagine being able to bring your new leads from your print, radio, website, in store, social media, PPC and Search campaigns into a central database. Our system captures your customer’s information at every touch point. We ensure that every media dollar you spend is made the most of by getting their details, so if a sale does not happen immediately, you have their details to market to them at a later date. Each contact can be personally marketed to through email and SMS, based on what they actually want to hear. This email marketing system helps you:
Make every subscriber count Follow up campaigns or ‘trigger-based’ emails can be the most productive activity post campaign and if executed properly they can potentially give you another ‘bite of the cherry’! They can work in a few different ways. They can be sent to subscribers that don’t take a specific action (such as not opening an email or clicking through) or if they do click through but don’t purchase or enquire. At CherryMedia, we design email marketing programs that focus your resources and energy on getting a greater response out of your interested/motivated list members and also encourage these subscribers to invite their friends for rewards. This is where the social media element comes into the picture. This is a whole separate integration altogether, but one that can build your subscriber database like no other for a fraction of the cost you may be paying your current email database provider.
Behavioural email - what is it? In its most basic form behavioural email is the integration of web analytics with email marketing. The process allows you to monitor exactly who is browsing your website and what they’re browsing so you are able to send targeted emails relevant to the browsers behaviour. A normal email marketing strategy relies on adding users to a list on which they’ll receive the regular sign up emails when it comes around. We’ve talked about the importance of testing and sending personalised campaigns and keeping data clean and implementing these things is good however integrating them all into a well planned and managed campaign specifically targeted at your audience is even better. Win the battle of the inboxes Just as brands fight for premium positioning on supermarket or department store shelves your email is also fighting to be noticed in your subscriber’s inbox. The best way to get emails delivered, open and read, is through behavioural email. We have found that by adopting behavioural email strategies when planning an email campaign for our client, boosts their conversion rate between 33-42 percent and purchase rate between 13-22 percent. According to a recent US study by e-Dialog, 64% of consumers stated that they wants advertisers to demonstrate knowledge of the type of products or services they like in email marketing messages or they will eventually unsubscribe from their list. Suprisingly few companies are doing it and it was also revealed in the same study that 55 percent on consumers do not open messages regularly because their emails don’t match their area of interest. On their best behaviour They key to behavioural email is producing relevant emails to the user behaviour. Some of the things we can find out by implementing behavioural targeting for email is:
Though behavioural email we can answer all these questions and more which will in turn help us understand your customer better and enable us to maximise your return on investment from all future email marketing campaigns.  |
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