The Campaign Objective To create awareness in smaller rural communities. Outdoor will add a consistent presence and a familiarity in these smaller markets to help build trust and awareness. In the longer term this consistent prescence will facilitate recognition with our primary demographic - small accounting practices.
The Strategy The most prominent inbound and outbound billboard sites chosen on major artiliary roads in selected rural markets.
The Results
Current campaign.
Client: Banklink
Campaign: Regional Billboards
The Campaign Objective To raise public awareness in a public domain in conjunction with our TV, radio and print ads. Advertise in places outdoor where a large variety of people are going to be viewing the sites.
The Strategy Through Adshel, placed highly visible bus shelter sites in Melbourne, Sydney and Brisbane in places where large volumes of people are going to be. Campain ran from 6th- 12th July, but Adshel kindly donated an extra 62 fillers panels free of charge for the 13th- 19th July.
Client: Jeans 4 Genes
Campaign: J4GD Melbourne- Adshel
The Campaign Objective Create awareness in the Sydney public of Jeans 4 Genes Day 09 and compliment the running of Jeans 4 Genes Day radio, online, tv and press ads.
The Strategy Through Adshel, placed highly visible bus shelter sites in Melbourne, Sydney and Brisbane in places where large volumes of people are going to be. Campain ran from 6th- 12th July, but Adshel kindly donated an extra 62 fillers panels free of charge for the 13th- 19th July.
The Campaign Objective To raise public awareness in public domain in conjunction with our Val Morgan Cinema Advertising campaign (donation). TLC Media generously donated all media sites and are one of the CMRI's most value media partners.
The Strategy To reach young families (grocery buyers 25-49 yrs) and encourage them to become fundraising "Genies" on behalf of the CMRI. This entails setting up small fundraising events in the lead up to J4GD with their children's schools, sporting groups, P&C's, etc.
The Results Increased 'Genie' fundraisers and heightened community awareness.
The Campaign Objective To raise public awareness in the public domain in conjunction with our Val Morgan Cinema Advertising campaign (media 100% donation). TLC Media generously donated all media sites nationally and are one of the CMRI's most valued media partners.
The Strategy To reach young families (grocery buyers 25-49 yrs) and encourage them to become fundraising 'Genies' and collect money on behalf of the CMRI. This entails setting up small fundraising events in the lead up to J4GD with their children's schools, sporting groups, P&C's etc.
The Results Increased 'Genie' fundraisers and heightened community awareness.
Client: Jeans 4 Genes
Campaign: J4GD - Outdoor Denimstration
The Campaign Objective To design a POS that is bold but compact for easy retail counter placement.
The Strategy Branding was developed to appeal to specific demographic of younger women 16-35 yrs. It should be eye catching and explain the usage and actual mechanism in an easy and fashionable execution.
The Results
Placement in some David Jones stores and other smaller boutique shoe retail chains around Australia.
Client: Shoo Sticks
Campaign: Point of Sale Packaging
The Campaign Objective To educate the public about the new spring/summer campaign running at Market City and encourage them to visit the centre to see the latest trends and fashions at the cheapest prices.
The Strategy Place posters via Adshel in selected locations around Sydney CBD to encourage the public to visit Market City and increase awareness of the Spring/Summer Campaign.
The Results Currently Live.
Client: Market City
Campaign: Adshel Campaign Spring/ Summer
The Campaign Objective To educate the public about the new spring/summer campaign running at Market City and encourage them to visit the centre to see the latest trends and fashions at the cheapest prices.
The Strategy Place cross track panels in three locations to target the required audience and drive them to Market City. These locations were Town Hall, Central and Burwood Station and were placed on highly visible track lines.
The Results Currently Live.
The Campaign Objective To encourage people to visit Market City during Chinese New Year period to experience the different activities that the centre has to offer.
The Strategy Strategically place a mixture of outdoor media mixed with press and radio campaigns to make people aware of the happenings at Market City.
The Results Campaign Live.
The Campaign Objective Reach business professionals and encourage annual membership sign-ups through targeting the audience.
The Strategy Strategic placement of Its Just Lunch posters in specific cities and regions targeting those sites where people of the primary demographic spend a good amount of time such as Fitness First gym bathrooms.
Client: It's Just Lunch
Campaign: Fitness First Bathroom Placement