The Campaign Objective 1. Move winter stock for factory outlet retailers. 2. Educate primary demographic of popular brands available at factory outlet prices. 3. Create brand awareness for Market City whilst maintaining brand advocacy for retailers.
The Strategy Young primary demographic reached on social networking platforms such as facebook, myspace, bebo, friendstar etc. Banner and text ads placed within applications environment and large inventory served on CPC and CPM basis. Creative is bright and fun and intrigues audience with popular brands logos in order to generate click through to Market City Website.
The Results Current campaign live.
Client: Market City
Campaign: Winter Sale Clearance
The Campaign Objective 1. Move winter stock for facotyr outlet retailers. 2. Educate primary demographic of popular brands available at factory outlet prices (all year round). 3. Create brand awareness for Market City and brand advocacy for retailers.
The Strategy
Younger primary demographic reached on social networking platforms such as facebook, myspace, bebo, friendstar etc. Banner and text ads placed within applications environment and large inventory served on CPC and CPM basis. Creative (banner ads) were bright and fun and intrigued audience with popular brand logos in order to generate click through to Market City website.
The Results Current campaign live.
The Campaign Objective To encourage people to visit Market City for all their Spring/Summer needs.
The Strategy Create a flicking catalogue that mirrors their print camapign and shows different styles that are available at Market City.
The Results Campaign Live.
The Campaign Objective To encourage Students to become Student VIPs and take advantage of the benefits they receive form being this.
The Strategy Send an eDM through Student Marketing to students at UTS encouraging them to visit the centre and sign up as members. Offer them a $10 Food Voucher to do this (also ties in with Market City Food campaign).
The Results Campaign Active.
Client: Market City
Campaign: Student Marketing eDM
The Campaign Objective Annual mass public awareness campaign for national fundraising day in first Friday of August.
The Strategy Approached all the major online groups for any pro bono placement they were willing to give us over their networks.
The Results Online creative ads ran accross a broad range of sites for the month prior to the event on August the 07th.
Client: Jeans 4 Genes
Campaign: Jeans 4 Genes Day Awareness
The Campaign Objective Annual mass public awareness campaign for national fundraising day in first Friday of August. Encourage people to click on the link to be directed to the website where they can view more details and sign up to help participate or donate to the event.
The Strategy Approach a range of media including Fairfax Digital, News Digital, APN digital etc for any exposure they are able to help with to reach a large audience and encourage people to sign up to help on the website.
The Results Recieved a huge amount of placement accross the networks and great click through numbers.
The Campaign Objective Annual mass public awareness campaign for national fundraising day in first Friday of August.
The Strategy Create awareness through a range of sites on the internet that will encourage people to click through to the Jeans 4 Genes Day website for further information on the event and how they can support it.
The Results Got placement the month prior across a range of networks that recorded a good click through rate.
Client: Jeans 4 Genes
Campaign: Jeans 4 Genes day 2008
The Campaign Objective National campaign to increse occupancy levels over winter period. Second Tier - call to action for increasing Stamford's direct mail database.
The Strategy
Large volume (optimised) of banner, text and sponsored links on news generated sites and some social sites. Cost per click model booked to ensure performance ie click through to sign up and enter competition.
The Results Current campaign live.
Client: Stamford Hotels and Resorts
Campaign: Beanie Full of Cash
The Campaign Objective
National Campaign to increase occupancy levels over winter period. Second Tier - Call to Action to increase Stamford's direct mail database.
The Strategy
Banner, text and sponsored links optimised on news content sites and some social content. Cost per click model booked to guarantee performance ie click through to sign up and enter competition.
The Results Current Promotion LIVE.
The Campaign Objective To advertise a new Summer deal that Stamford are offering to customers.
The Strategy Place online banners using Optimizer over a range of online networks. Monitor where the ad is getting most hits so that we can target these areas in the future.
The Results Currently Active.
The Campaign Objective To advertise a new Summer deal that Stamford are offering to customers.
The Strategy Place online banners using Optimizer over a range of online networks. Monitor where the ad is getting most hits so that we can target these areas in the future.
The Results Currently Active.
The Campaign Objective To make consumers aware of the permanent lip filler that can last longer than fillers of the past.
The Strategy Use the News Digital Performance tool to display the ads over a month long period. Compliment this with an EDM to their customers mid way through the campaign.
The Results Currently Live.
Client: Mondeal Aesthetics
Campaign: Mondeal Lip Filler
The Campaign Objective To make consumers aware of the permanent lip filler that can last longer than fillers of the past.
The Strategy Use the News Digital Performance tool to display the ads over a month long period. Compliment this with an EDM to their customers mid way through the campaign.
The Results Currently Active.
Client: Mondeal Aesthetics
Campaign: Mondeal Lip Filler
The Campaign Objective
To introduce a new clientele of professional singles to The Golden Door Health Retreats in Elysia and QLD.
The Strategy Banner and text ads (sponsored links etc) placed on RSVP. Professional profiles targeted (age, income, hobbies, interests etc) as well as geo targeting for property.
The Results Direct traffic from RSVP to The Golden Door website.
Client: The Golden Door
Campaign: Discover a New You
The Campaign Objective
Reach business professionals to increase annual membership sign-ups.
The Strategy Strategic placement of banner ads by state and region on sites more likely browsed and time spent by our primary demogrpahic.
The Results Increased traffic to website by 29% over 3 month period. Also noted increased in membership sign-ups and cost per acquisiton substantially less than traditional media.
Client: It's Just Lunch
Campaign: It's Just Lunch
The Campaign Objective
Reach business professionals and encourage annual membership sign-ups.
The Strategy Strategic placement of banners in specific cities and regions targeting those sites more likely to be browsed and time spend by primary demographic.
The Results Increased traffic to website by 29%. Noted increased in membership sign-ups and cost per acquistion substantially less than traditional media.
Client: It's Just Lunch
Campaign: Leave it all to us!
The Campaign Objective Introduce Great Experiences NZ as a part of Group Events NZ and encourage public to compare their coach tours of NZ with others in the same market. Create a knowledge of the company and generate bookings for their first tour in December.
The Strategy Advertise online in a range of different methods, including on seniors sites (such as About Seniors) and through eDMs where we are able to send an offer to the public.
The Results Campaign Live.
Client: Great Experiences NZ
Campaign: Great Experiences NZ- online banners
The Campaign Objective Introduce Great Experiences NZ as a part of Group Events NZ and encourage public to compare their coach tours of NZ with others in the same market. Create a knowledge of the company and generate bookings for their first tour in December.
The Strategy Advertise online in a range of different methods, including on seniors sites (such as About Seniors), through eDMs where we are able to send an offer to the public. Use Fairfax Digital to reach a much larger audience.
The Results Campaign Active.
The Campaign Objective Introduce Great Experiences NZ as a part of Group Events NZ and encourage public to compare their coach tours of NZ with others in the same market. Create a knowledge of the company and generate bookings for their first tour in December.
The Strategy Advertise online in a range of different methods, including on seniors sites (such as About Seniors), through eDMs where we are able to send an offer to the public. Use Fairfax Digital to reach a much larger audience.
The Results Currently Active.
The Campaign Objective
Brand action campaign targeted to the "Gen Y's" 18-30’s. Educate and inform them that LET’s is the leader of the mobile sector in regional markets and position LET as the most cost effective supplier of pre-paid deals and the latest in mobile handsets.
The Strategy
Research indicates social networking platforms offer the best cut-through. Ran a CPM campaign with placement of high volume text and display banner ads on the application pages of Facebook, Bebo, MySpace, Friendstar etc.
The Results
Massive increase of traffic direct to LET website. Increased average user session by 1:36 secs and responsible for 46% of visits to let.com.au. Text ads generated the most traffic with a 0.12 yield whereas the banner ads delivered 0.2.
The Campaign Objective
Brand action campaign targeted to the "Gen Y" 18-30’s. Educate and inform them that LET’s is the leader of the mobile sector and position LET as the most cost effective supplier of pre-paid deals and the latest in mobile handsets.
The Strategy
Research indicates social networking platforms offer the best cut-through. Ran a CPM campaign with placement of high volume text and display banner ads on the application pages of Facebook, Bebo, MySpace, Friendstar etc.
The Results
Massive increase of traffic direct to LET website. Increased average user session by 1:36 secs and responsible for 46% of visits to let.com.au. Text ads generated the most traffic with a 0.12 yield whereas the banner ads delivered 0.2.
Client: Leading Edge Telecoms
Campaign: Social Networking