The Campaign Objective
To create brand awareness of Banklink's services in targeted rural communities around Australia.
The Strategy
Radio was used to compliment outdoor and print campaigns. Leading am band stations were used to target farmers and small business owners using a mixture of both recorded and live reads strategically placed in key sessions Mon-Sat. In some regional markets we were also able to offer the client added value with live interviews with breakfast announcers which is invaluable in building trust towards the brand.
The Results
Current campaign.
Client: Banklink
Campaign: Regional Radio
The Campaign Objective To create brand awareness of BankLink's services to targeted rural communities around Australia.
The Strategy Radio was used to compliment outdoor and print campaigns. Leading am band stations were used to target farmers and small business owners using a mixture of both recorded and live reads strategically placed in key sessions Mon-Sat. In some regional markets we were also able to offer the client added value with live interviews with breakfast announcers.mation to the audienc.e and create the brand presence in the town.
The Results
Current campaign.
The Campaign Objective
To add frequency to existing schedule for increased brand recall.
The Strategy
Weather credits were used to compliment and add frequency to the existing recorded schedule. As radio is a frequency medium increased daily exposure will not only increase brand recall but get people interested and familiar with features of the Banklink product.
The Results
Current campaign.
Client: Banklink
Campaign: Added Value - weather credits
The Campaign Objective
To increase awareness to a select demographic in Sydney & Melbourne markets.
The Strategy
One network buy across the 2 metro markets. Chose no. 1 performing station for our primary demographic. Begin with awareness campaign backed by promotional value of live reads in breakfast and morning to build trust. Follow up brand action campaign with sponsorship and repetitious recorded schedule with retail offer.
The Results
37% increase in over the phone bookings to call centre and dramatic increase in traffic to portableondemandstorage.com.au.
Client: PODS
Campaign: Ultimate Solution for moving & storage
The Campaign Objective
To increase awareness to a select demographic in Sydney & Melbourne markets.
The Strategy
One network buy across the 2 metro markets. Chose no. 1 performing station for our primary demographic. Begin with awareness campaign backed by promotional value of live reads in breakfast and morning to build trust. Follow up brand action campaign with sponsorship and repetitious recorded schedule with retail offer.
The Results
37% increase in over the phone bookings to call centre and dramatic increase in traffic to portableondemandstorage.com.au.
Client: PODS
Campaign: Ultimate Solution for moving & storage
The Campaign Objective Ceate awareness for the perfect Christmas gift idea; make clientele aware that The Golden Door offers Gift Certificates for both half day spa indulgence and health retreat packages.
The Strategy Call to to Action Execution: Special Christmas Gift Offer of 20% off all spa and health retreat packages for Gift Certificates purchased before Christmas. Recorded commercial directed people to go to The Golden Door website. Media: Placed with one commercial network across 2 metro markets. Placement in key sessions only. Off peak Mon-Fri and key weekend sessions bonused in schedule as added value.
The Results Increased direct web traffic and purchase of Gift Certificates on line.
Client: The Golden Door
Campaign: Christmas Gift Certificates
The Campaign Objective To maximise bookings for retreat packages and to increase overalll occupancy for health retreats over a particular period.
The Strategy Call to Action Execution: Enjoy up to 50% off all spa and health retreat packages for a limited time only. Media: 2 week campaign run with commercial network in 2 metro markets. Recorded and live read placement in key sessions only.
The Results
Occupancy levels reached their optimum over the desired period.
Client: The Golden Door
Campaign: A Golden Opportunity
The Campaign Objective
To increase awareness of the Childrens Medical Research Institutes findings and encourage the public to donate generously over the Christmas period.
Client: CMRI
Campaign: CMRI Bequest Christmas Campaign
The Campaign Objective
Motivational campaign to increase volunteers sign up for collecting money on behalf of their school, community group or workplace for Jeans 4 Genes Day.
The Strategy
Approached all commercial radio networks both metro and regional for csa and priority filler coverage.
The Results
Increased calls and on-line registrations for badge and merchandise sales.
Client: Jeans 4 Genes
Campaign: Be a Genius / 1
The Campaign Objective
Motivational campaign to increase volunteers sign up for collecting money on behalf of their school, community group or workplace for Jeans 4 Genes Day.
The Strategy
Approached all commercial radio networks both metro and regional for csa and priority filler coverage.
The Results
Increased calls and on-line registrations for badge and merchandise sales.
The Campaign Objective Jeans for Genes are beginning their first ever Christmas appeal as they try to gain new supporters to help donate to the Childrens Medical Research Institute. They are hoping to use the Jeans 4 Genes brand to create a familiarity with people.
The Strategy Approach a range of media for any pro bono support they are able to give us over the Christmas and New Year period.
The Results Currently Live.
Client: Jeans 4 Genes
Campaign: Jeans 4 Genes Xmas Campaign
The Campaign Objective To attract a more mature demographic of predominantly men, professional between 35-60 yrs living in Sydney to become a member.
The Strategy Creative Execution: Express simplicity of finding a more suited partner through 'professional and easy' dating with minimum time and fuss - perfect for the busy professional. Media: One station buy on leading AM station. Mixture of recorded 30 sec commercials and live reads placed in breakfast and other key sessions.
The Results
Between 30-40 leads generated and increased hits on the IJL website.
Client: It's Just Lunch
Campaign: Find Your Miss Right
The Campaign Objective To attract a more mature demographic of predominantly men, professionals between 35-60 yrs living in Sydney to become an IJL member.
The Strategy
Creative Execution: Express simplicity of finding a more suitable partner through 'professional and easy' dating with minimum time and fuss - perfect for the busy professional male.
Media: One station buy on leading FM network. Placement of 30 sec recorded commercials in all peak sessions. Added value of 20% bonus allocation in off peak sessions and weekend placement.
The Results
Leads not reported.
Client: It's Just Lunch
Campaign: Lose Your Single Life