The Campaign Objective Appeal to the larger gay community in relation to the non-invasive cosmetic procedures offered and tailored to men at Silkwood Medical.
The Strategy Targeting Sydney wide market only. Weekly half page ads placed in the leading gay publication, Sydney Star Observer, on a fortnightly basis. Consistent placement will build trust and familiarity for the Silkwood brand.
The Results
This publication has proven to attract a premium clientele on a consistent basis.
Client: Silkwood
Campaign: Silkwood Men
The Campaign Objective
To reach the greater Sydney market, predominantly female 30-65 yrs, and encourage enquiries (by phone and online) in relation to specific non-invasive cosmetic procedures.
The Strategy
Creative: Call to action. Very specific non-invasive cosmetic procedures advertised with an attractive 'act now' saving. This drives people to book as offer is for a limited time.
Media: Highly targeted positioning in beauty section, T Health, Daily Telegraph.
The Results Increased phone enquiries and bookings made in relation to specific services advertised. Web traffic also increased significantly on the day and following 2 days of ad placement.
The Campaign Objective
Add value to existing print campaign. Editorial is cannot be bought, it is at the discretion of the editor therefore by its very nature it can make or break a campaign. Editorial is extremely valuable for educating and building immediate trust for the brand.
The Strategy
Brief Sydney Start Observer editor in relation to Silkwood Medical having doctors that are experienced and specialised in both invasive and non invasive cosmetic procedures for men.
The Results
Many enquiries made in relation to the pectorial procedure featured. Both plastic and non-invasive cosmetic procedures booked by Sydney Start Observer readers as a direct result of article.
Client: Silkwood
Campaign: Added value - Editorial
The Campaign Objective
Target business customers and young executives with latest mobile technology and hardware. Encourage sign up to pre-paid and plan for Telstra’s Next G.
The Strategy
Secured premium positioning in the Australian Financial Review.
The Results
Continuity of business network sign ups and company mobile hardware upgrades.
Client: Leading Edge Telecoms
Campaign: Metro National Press
The Campaign Objective To reach business professionals and encourage company sign ups to LET member plans.
The Strategy Premium positioning on back page of Australian Financial Review. Creative execution always using the latest executive hardware with added value ie free web browsing.
The Results LET members reported direct response from individuals and business groups from on-going AFR placement.
The Campaign Objective To reach business professionals and encourage company sign ups to LET member plans.
The Strategy Premium positioning in metro daily papers nationally.
The Results
Noticable increase in sales from SME's across regional LET stores.
Client: Leading Edge Telecoms
Campaign: Blackberry Bold
The Campaign Objective Introduce Great Experiences NZ as a part of Group Events NZ and encourage public to compare their coach tours of NZ with others in the same market. Create a knowledge of the company and generate bookings for their first tour in December.
The Strategy Advertise in a range of Senior publications to target this demographic, complimented by editorial pieces to explain the company in further detail.
The Results Currently Active.
Client: Great Experiences NZ
Campaign: Great Experiences Senior Campaign- Independent Retiree
The Campaign Objective Introduce Great Experiences NZ as a part of Group Events NZ and encourage public to compare their coach tours of NZ with others in the same market. Create a knowledge of the company and generate bookings for their first tour in December.
The Strategy Advertise in a range of Senior publications to target this demographic, complimented by editorial pieces to explain the company in further detail.
The Results Currently Active.
The Campaign Objective Primary: To reach the mass market (primary: female 18-49 yrs, secondary: all people 18-35 yrs) with special seasonal offers that will encourage people to book treatments in the 'down season'. Secondary: To educate potential clientele about the superior laser technology all Hair Free salons use to permanently reduce hair growth.
The Strategy
To reach the masses quickly we have placed in mainstream newsprint lift outs that have a larger national coverage such as Sunday Life, Good Weekend, Body & Soul etc. A call to action with saving appeals to our primary demographic who is predominantly a young budget conscious consumer. The offer based execution also ensures that each offer is easily monitored and if successful is revisited on a seasonal basis and often repeated in local press.
The Results
Increased volume of bookings for hair laser removal treatments.
Client: Hairfree
Campaign: Brazilian Offer
The Campaign Objective
Primary: To reach the mass market (primary: female 18-49 yrs, secondary: all people 18-35 yrs) with special seasonal offers that will encourage people to book treatments in the 'down season'. Secondary: To educate potential clientele about the superior laser technology all Hair Free salons use to permanently reduce hair growth.
The Strategy
To reach the masses quickly we have placed in mainstream newsprint lift outs that have a larger national coverage such as Sunday Life, Good Weekend, Body & Soul etc. A call to action with saving appeals to our primary demographic who is predominantly a young budget conscious consumer. The offer based execution also ensures that each offer is easily monitored and if successful is revisited on a seasonal basis and often repeated in local press.
The Results
Increased volume of bookings for hair laser removal treatments.
Client: Hairfree
Campaign: Stepping Out?
The Campaign Objective
Editorial exposure in a national premium lifestyle Title - Vogue Entertainment & Travel. This title also has international distribution.
The Strategy
To add value to existing display schedule.
The Results In addition to the succint caption The Golden Door Elysia has been beautifully depicted and the article placed on the front page of the Ultimate Escapes Guide.
Client: The Golden Door
Campaign: Added Value in Print
The Campaign Objective 1. Brand Awareness & Exposure for i) The Golden Door Gift Certificates i) Celebration of the Golden Door's 15th B'day. 2. Encourage and increase patronage for retreat programs by offering a 30% discount on all programs booked. Offer measured over a limited time.
The Strategy Placement in Australia's most highly circulated news lift out Body & Soul.
The Campaign Objective Reach business professionals to increase annual membership sign-ups. Encourage awareness of the services that Its Just Lunch offer to their clients and what their company stands for.
The Strategy Strategic placement of ads so that they are placed in places that are more likely browsed and more time spent reading by our primary demographic, in this example Quantas which reaches a large amount of business professionals.
Client: It's Just Lunch
Campaign: Quantas Ad
The Campaign Objective Reach business professionals to increase annual membership sign-ups. Encourage awareness of the services that Its Just Lunch offer to their clients and what their company stands for.
The Strategy Strategic placement of ads so that they are placed in places that are more likely browsed and more time spent reading by our primary demographic, in this example Virgin Blue which reaches a large amount of business professionals.
Client: It's Just Lunch
Campaign: Virgin Blue
The Campaign Objective To demonstrate how far a Bequest can go in terms of helping children and encourage the public to get involved with the Childrens Medical Research Institute, specifically in the form of leaving a Bequest.
The Strategy Advertise in a range of senior publications nationwide that will appeal to the elderly demographic and encourage them to think about their future and how the Childrens Medical Research Institute can be incorporated. Include special features that are inserted into publications that are desgined for retirees eg The Girft of Giving.
The Results An increased awareness of the Childrens Medical Research Institute and what they so to help future generations. Also, increased brand awareness and presence throughout the elderly communities.
Client: CMRI
Campaign: CMRI Bequest Awareness
The Campaign Objective Educate the older demographic of how their support of the Childrens Medical Research Institute can help save many generations of children.
The Strategy
Placement of ads in publications that are targetd to the older generation. We also included added value to the ad schedule in the way of editorial to support the spend of the CMRI and educate the reader further about the benefits their bequest could have on the lives of children.
The Campaign Objective To educate people on what the Childrens Medical Research Institute stands for and how they can help create cures for childrens diseases. It also encourages the elderly to consider leaving a bequest to the CMRI for the future of the children.
The Strategy Advertise in a range of publications that will appeal to the demographic and encourage them to think about their future and how the Childrens Medical Research Institute can be incorporated.
The Campaign Objective To educate the public about a new cure developed by the Childrens Medical Research Institute called Telomerase and how this can stop cancer growth within children. Also, to encourgae the public to visit the website and make a donation to help scientists create more cures.
The Strategy Create an ad that updates the public as to new developments that have occured and ask them to visit the website for further details. Placement of this ad is not targeted directly to the older demographic but to the wider population.
The Campaign Objective
Brand Launch in 3 metro markets and 2 larger regional markets. Campaign targeting a more mature skewed female audience who and educating them in relation to the PODS concept of portable storage and or long term storage solutions.
The Strategy
Frequent placement in highly targeted sections of metro and local community newsprint.
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- quick contact Cherry Media Pty Ltd
Suite 4, 849 South Dowling Street, Waterloo, NSW 2017, Australia
Phone: (02) 9319 3311
Fax: (02) 9319 3811
Email: leah@cherrymedia.com.au - download our brochures Below is a selection of brochures available for you to download...
Expert Media Planning for SME’s
Cherry Media Credentials
The Results
Noticed an increase in call centre and website traffic . Many enquires in relation to on-line quotation system. Acquistions were slow in first month but picked up by approx 30% in second month of campaign.
Client: PODS
Campaign: Reinventing Moving and Storage
The Campaign Objective To introduce the new Spring/ Summer campaign at Market City and encourage viewers to visit Market City for the latest trends and fashion acessories at the lowest prices.
The Strategy Place ads in half page ads in Nine to Five to target the appropriate target audience around the CBD. Include a week of loose leaf inserts also.
The Results Currently Live.
Client: Market City
Campaign: Spring/ Summer Campaign
The Campaign Objective To explain the new Spring/ Summer trends at Market City in more detail and encourage people to visit the centre to see more of the styles mentioned in the ediortial piece.
The Strategy Place a full page ad in City Guide (liftout in Nine to Five) that is complimented with a full page of editorial beside it. Encourage readers to visit the Market City Facebook page and sign up to recieve the latest offers and updates first.
The Results Campaign Live.
The Campaign Objective Promote the Market City Moon Festival event which is on the 26th September and encourage people to visit the centre for events and special activities relating to the event.
The Strategy Place ads in Nine to Five, Central and Sydney Morning Herald to target the demographic required around the Sydney CBD. Ensure that the ads are placed in the 'Events' section eg Spectrum in the Sydney Morning Herald.
The Results Currently Live.
Client: Market City
Campaign: Moon Festival- Spectrum
The Campaign Objective
In this closely monitored and often scrutinized industry, we must follow strict guidlines as to what we are able to advertise and disclose to the public. This campaign was targeted to women 35-65 yrs for the sole purpose of informing them about this new long term dermal filler that is being used in place of older short term technology for a range of injectable procedures. Also to inform targets where Aquamid can be professionally administered.
The Strategy
Media only. Stockists are located in all metro amarkets some larger regional markets around Australia and the budget per month was restrcted. Therefore a vehicle that reaches our demographic nationally was sourced to be Body & Soul.
The Results
Significant increase in web traffic to the Mondeal site. Clinics that administer Aquamid have not reported increased usage of this new injectable.
Client: Mondeal Aesthetics
Campaign: Aquamid
The Campaign Objective To educate the public and entice them to try the newest dermal fillers in the market for fuller lips and other parts of the face - Essential Beauty. Make the public aware of doctors that can administer the product and where they will find them in their state.
The Strategy Create an ad that is simple but gives the readers the information and leads them to a registered doctor who administers the product. The campaign is national and lists all stockists regardless of the state the viewer is in.
The Campaign Objective
Annual mass public awareness campaign for national fundraising day in first Friday of August.
The Strategy
Approached all major publishing houses for CSA and distress placement in all the major metro and local community newspapers nationally. We co-ordinated material making sure various size ads were ‘ready to roll’ for same day placement.
The Results
Increased awareness leading up to Jeans 4 Genes Day.
Client: Jeans 4 Genes
Campaign: J4GD - Denimstration
The Campaign Objective
Mass public awareness campaign for national fundraising day in first Friday of August.
The Strategy
Distress placement in all the major metro and local community newspapers nationally. Had various size ads ‘ready to roll’ for same day placement.
The Results
Increased awareness leading up to Jeans 4 Genes Day (first Friday of August).
The Campaign Objective
Annual mass public awareness campaign for the Children's Medical Research Institution's national fundraising day Jeans 4 Genes Day, the first Friday of August every year.
The Strategy
Approached all the major publishing houses for distress placement in all the major metro and local community newspapers nationally. Co-ordinated material making sure various ad sizes were ‘ready to roll’ for same day placement.
The Results
Increased awareness leading up to the big day which contributes to people remembering to wear their jeans and make a donation on the big day.
Client: Jeans 4 Genes
Campaign: J4GD Public Awareness / 2
The Campaign Objective
Primary objective was to reach and educate our primary demographic about shoo sticks and their easy usage for all styles of women's strappy footwear.
The Strategy
Creative: Press ads created as an extension of point of sale materials so they are easily recognisable.
Media: Product placement for brand and editorial exposure in women's fashion magazines and national metro press.
The Results
Steady sales across department and botique stores.
Client: Shoo Sticks
Campaign: Don't Let Gravity Get You Down
The Campaign Objective
National campaign to increase occupancy levels over the winter period.
The Strategy
Creative: Create interest to book by offering guests a chance to WIN $2000 cash. Media: Advertise in targeted metro and local press in selected metro and regional markets nationally.
The Results Current campaign.
Client: Stamford Hotels and Resorts
Campaign: Winter Beanie Full of Cash Promotion
The Campaign Objective To create awareness of BankLink and their services in small rural communities. In the long term this consistent prescence will facilitate recognition with our primary demographic - small accounting practices.
The Strategy Place press ads in the local papers of the rural areas that are complimented with radio ads and billboard presence over the period of a month.
The Results Currently Active.
Client: Banklink
Campaign: Press Campaign
The Campaign Objective To create awareness in of BankLink and their services in small rural communities. In the long term this consistent prescence will facilitate recognition with our primary demographic - small accounting practices.
The Strategy Use local farmers to create press ads that rural farmers can relate to and place in the appropriate papers for the three targeted areas, Rockhampton, Bunbury and Tamworth.
The Results Campaign Active.
